A well-known crypto wallet was rebranded under one of the largest global cryptocurrency exchanges, with plans to evolve into a comprehensive MetaFi ecosystem. As part of this transformation, the company launched a new NFT game to serve as a foundational element of its offering.
Our Approach:
- To generate strong global interest and create a high-impact launch, we aimed for a major publicity push within a tight, one-month window.
- Our agency delivered by securing 100 targeted media placements across the U.S., Asia, and Latin America.
- Given the scale and speed required, we prioritized high-quality storytelling in premium paid media, ensuring all content was fact-checked by top-tier editors.
- This was further amplified through organic outreach to tier 1 publications, creating a blend of credibility, reach, and excitement.
Media Highlights: CoinBase, CoinTelegraph, The Block, Decrypt