A leading global diamond producer aimed to transform its image into that of an innovative, sustainable brand, shift public perception of diamonds, and successfully launch its own jewelry line in the U.S. and UK.
Our Approach:
- Secured coverage in over 500 media outlets over two years, spotlighting the company’s use of blockchain technology for diamond traceability.
- Organized an exclusive press tour to the company’s diamond mines, along with high-profile events and press conferences at major international conventions.
- Initiated feature stories in luxury and consumer media, covering global auctions, the launch of the new jewelry brand, and the company’s sustainability initiatives.
Media Highlights:
Forbes, Barron’s, Business Insider, The New York Times, Financial Times, The Telegraph, The Times (UK), Rapaport, Elite Traveler, and many others.